About the Client Our client is a fast-growing, U.S.-based digital marketing and technology provider serving licensed cannabis businesses. They help dispensaries and cannabis brands grow through compliant, data-driven outreach and a modern tech stack. The team is lean, results-focused, and values reliability, professionalism, and process adherence.
Why does this role exist? The client needs a dependable, process-driven SDR to run compliant prospecting and appointment setting using their cannabis-specific database and outreach tools. This role exists to generate qualified meetings for the sales team, maintain clean CRM data in HubSpot, and free up internal bandwidth—especially for the sales director—by taking ownership of prospect list building, outreach, and scheduling. The goal is a reliable, scalable alternative to past vendors who failed to follow the client’s processes and tools.
The Impact you’ll make
Prospecting and Lead Generation
Build and vet targeted prospect lists using the client’s cannabis database
Enrich and organize lead data; create email lists as needed
Qualify leads based on ICP and compliance requirements
Multi-channel Outreach and Appointment Setting
Execute cold outreach via calls, texts, and emails to book demos/meetings
Follow approved messaging, scripts, and compliance guidelines
Coordinate scheduling and handoffs for demos with the sales team
CRM and Data Management
Input, update, and maintain accurate records and activities in HubSpot
Track outreach touchpoints, outcomes, and next steps for all leads
Keep lists clean, properly segmented, and compliant
Process Adherence and Reliability
Use the client’s designated tools (prospecting database, HubSpot, Gmail, VoIP)
Meet daily/weekly activity goals and SLAs reliably and consistently
Communicate progress and blockers clearly via Slack; follow playbooks and SOPs
Optimization and Scale
Identify ways to streamline workflows; embrace hybrid AI-human processes
Share field feedback to improve targeting, messaging, and conversion
