Sales and Marketing Operations Analyst

Who We’re Looking For

We are looking for a Sales & Marketing Operations Analyst to join our Revenue Operations team. This role is essential to enabling our go-to-market strategy by improving processes, optimizing systems, and ensuring that Sales and Marketing teams have the tools, data, and insights they need to perform at their best.

The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, collaborative environment. You bring a strong foundation in sales and marketing operations, an eye for process improvement, systems affinity, and the ability to balance execution with strategic thinking.

The primary responsibilities for our next Sales & Marketing Operations Analyst will be to:

Sales Operations

• Maintain CRM accuracy, including team/role updates, account structures, pricing books, and quotas.
• Manage lead routing, round robin assignments, and ARR attribution.
• Drive pipeline hygiene and forecasting standards
• Implement/optimize Groove and Dialpad workflows, encourage proper usage and best practices, including localization.

Marketing Operations

• Own campaign execution in Marketo (emails, webinars, newsletters, events)
• Manage onboarding, nurture flows, and localized campaigns/forms across regions.
• Recommend improvements in campaign logic and reporting (MQLs, attribution) while troubleshooting data issues.

Cross-Functional Revenue Operations

• Ensure alignment on funnel definitions (MQL → SAL → Opportunity).
• Translate system/process changes into reporting and analytics requirements.
• Maintain high standards of data quality and integrity, ensuring reporting and dashboards are reliable.
• Act as the connector between Sales, Marketing, Systems, and Operations to drive efficiency.
• Identify bottlenecks in processes and propose scalable solutions to improve productivity.

We’re Looking for Our Next Sales & Marketing Operations Analyst to Have the Following Skills and Experiences

• 2-4 years of experience in Sales Operations, Marketing Operations, Revenue Operations, or a related GTM function.
• Hands-on experience with Salesforce and marketing automation tools, preferably Marketo.
• Familiarity with sales engagement tools (e.g., Outreach, Groove, Dialpad).
• Strong analytical skills with the ability to interpret data, identify trends, and recommend actions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong communication skills, able to partner with stakeholders across Sales, Marketing, Systems, and Operations.
• Proactive, solutions-oriented mindset and eagerness to drive process improvements

And if You Have Any of the Following, We REALLY Want You to Apply Today!

• Experience in a high-growth SaaS or technology company.
• Salesforce Admin certification
• Knowledge of revenue attribution models and funnel optimization best practices.
• Experience building or improving lead scoring, nurturing, or campaign reporting frameworks
• Experience working with international or multi-regional teams.

Compensation:

The estimated pay ranges for this role are as follows: $80,000 - $110,000

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 20%.

Why Fieldwire?

Fieldwire is a construction field management software, used on over 1,000,000+ projects worldwide. We’re obsessed with improving the way teams work together. We’re building a Field Management Platform dedicated to construction teams — providing operational excellence for one of the world’s largest global industries -- $10 Trillion/year. We’re delivering a superior, easy-to-use product that’s driven by the voice of our customers.

Fieldwire solves the problem of access to information and coordination of labor at a large scale for some of the largest projects in the world. The Fieldwire mobile app has a nearly five-star rating based on thousands of customer reviews. Fieldwire was venture backed by top venture capitalists and has already transformed the way thousands of companies worldwide are working together. Fieldwire was acquired by Hilti for $300M in November 2021.

Where is the job located?

This role is hybrid based in San Francisco or remote within the US. Our headquarters are based in San Francisco, and our office is centrally located right off of Embarcadero Bart station.

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Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other characteristic protected by law.