Sales Development Representative (SDR)

WHAT YOU'LL DO

• Own and build our outbound and inbound SDR strategy — from first touch to qualified opportunity
• Partner closely with marketing to design and run multi-channel, ABM-informed campaigns that drive pipeline. 
• Own our MQLs to Opportunity pipeline — from initial MQL through nurturing to SQL you’ll focusing on meetings booked and subsequent pipeline & revenue generated. 
• Manage and optimize HubSpot + Salesforce workflows for tracking performance and measuring data, and optimizing our processes to maintain good data hygiene over time. 
• Spot gaps in our current tooling, workflows, or process — and build what’s missing or what will give us the leading edge. E.g. integrating data enrichment tools, managing and SDR AI agent to scale what's working, unique prospecting data. 
• Rapidly test and refine personalized outbound, marketing campaign follow-ups, and sales support programs. 
• Run high-quality discovery calls that convert interest into qualified opportunities maintaining up to date on 
• Be the connective tissue across sales and marketing — ensuring clear, value-driven narratives across the funnel
• Track performance and meet your quarterly metrics — from MQL → SAL → opportunity → pipeline  →  revenue. 

WHO YOU ARE

• Have 1-5  years of B2B SDR/BDR experience (not just SaaS — you get ABM and can flex across multiple GTM motions. 
• Are fluent in HubSpot, Salesforce, 6sense, and modern sales tools — and know how to bend them to your will. 
• You are a strong communicator, can pitch and write emails, cold calls that are on-brand and memorable. 
• You can navigate a complex sales cycle, technical products and large organization and drive work forward with imperfect information and insight. 
• Have demonstrated experience managing and interpreting marketing and sales data — and use it to make decisions and steer outreach strategies, and interpret results. 
• You have demonstrated experience identifying opportunities and adopting cutting edge tools to enhance team performance and automate your workflows. 
• You are a cross-functional team player able to build relationships and successful workflows across your core collaborators: Sales teams, marketing operations, growth marketing, design and product. 
• Are natively using AI across your workflows: email, lead research, sequencing, personalization, reporting balancing speed and quality. 
• Are hungry to find better tools and faster ways to convert pipeline — and always experimenting. 
• Can build diversified playbooks — not just rely on one “winning” cold email, you test iteratively. 
• You have a high bar for quality but can balance quality and outcomes to achieve your goals. 
• Are energized by targets, performance dashboards, and leaderboard pressure — but driven by teamwork and excellence. 

Success In This Role Looks Like

• High MQL → SAL → opportunity conversion rates
• Meaningful revenue contribution and strong MQL to SQL conversion rate. 
• Outperforming quarterly meeting and outreach targets  
• A scalable MQL nurturing engine that consistently generates pipeline and is actively iterating. 
• A playbook of repeatable, data-driven SDR campaigns