Sales Development Representative (West Coast)

Dusty Robotics is an autonomous robotics company with a successfully launched product in the construction market. Its flagship product the FieldPrinter™ is an industry transformative product that automates the layout process for construction projects. The 60+ person team supports a fleet of robots that is deployed on construction sites across North America to increase the quality and predictability of building projects.

Dusty has raised over $69M from top-tier venture capital firms including Scale Venture Partners, Baseline Ventures, Canaan, NextGen Venture Partners, and Root Ventures. Our customers include some of the largest names in the construction industry, including DPR, JE Dunn, and Skanska.

About The role:

The founding Sales Development Representative (SDR) will join a new team within the marketing department, focused on driving qualified pipeline for our Account Executives (AEs). SDRs will report directly to the Sr Sales Development Manager and serve as a key link between marketing demand generation and sales. In this role, SDRs will be the first point of contact in introducing Dusty FieldPrinters to new jobsites, balancing both inbound and outbound prospecting activities. As a founding team member, this representative will help shape the team’s operational playbook, best practices, and culture. The ideal candidate brings a competitive spirit and is energized by the opportunity to be a self-starter, using AI to work efficiently in a fast-paced startup environment with evolving systems and processes.

Responsibilities:

• Proactively source and initiate exploratory conversations about a valuable and unique product, one people are willing to take cold calls for.
• Book discovery meetings that convert into qualified opportunities for Account Executives (AEs).
• Qualify prospects based on established criteria and gather key sales intelligence.
• Achieve and exceed monthly and quarterly goals for generating qualified opportunities to power the sales pipeline.
• Maintain strong outreach activity across multiple channels: calls, emails, live chat, video meetings, and LinkedIn messages.
• Identify, research, and perform personalized outreach to companies that match our Ideal Customer Profiles (ICPs).
• Ensure an exceptional customer experience with natural empathy for the needs of both new prospects and existing accounts
• Provide ongoing feedback on workflows, sales tools, lead quality, and marketing campaign results.
• Help define and continuously improve the outbound sales motion, contributing to the foundation of our demand generation process.

What Success Will Look Like In This Role:

• Consistently deliver against quota, even when working with imperfect systems and processes.
• Maintain a zero-inbox mindset while providing prompt, meaningful responses to prospects.
• Demonstrate the drive to manage a high volume of daily call activity and personalized outreach across multiple channels.
• Use AI tools (such as ChatGPT or Gemini) to simplify manual tasks, enhance prospect research, personalize outreach, and maximize productivity.
• Communicate clearly and confidently (both verbal and written), with strong active listening skills and a consultative approach to handling objections.
• Stay extremely detail-oriented and take effective notes to keep management informed on account status and progress.
• Exhibit excellent time management skills with the ability to multitask, prioritize, and adapt easily to the company’s evolving needs.

Requirements:

• 1+ years of experience in inbound and cold outbound sales or sales development.
• Proven success in meeting or exceeding quota in an SDR or similar role within a SaaS environment.
• A consistent track record of performance through creative, strategic outreach using personalized emails, phone calls, texts, and social media.
• Experience with sales tools such as Salesforce, Gong, LinkedIn Sales Navigator, and ZoomInfo.
• Self-aware, coachable, and able to apply feedback in real time while overcoming challenges.
• Intellectually curious and excited to bring your own unique flavor to the SDR role.
• Aligned with and committed to living out our values: Professionalism, Trust, Simplicity, and Playfulness.
• Must be able to travel domestically up to 35% of the time for events and trade shows.

Nice To Haves:

• Experience in construction technology sales is a distinct advantage
• Familiarity with tools such as Clay, HubSpot, RB2B (or other intent signal platforms), and website chatbots.
• Prior experience working in hypergrowth startup environments.