Sales Director, SouthEast

Role Overview 

LiveU is seeking a strategic, relationship-driven Director Account Manager to manage LiveU’s largest and most strategic accounts in the Sports and Broadcast industry. This individual will serve as the primary point of contact for key clients, ensuring exceptional service delivery, revenue growth, and long-term partnership success. The ideal candidate brings a deep understanding of media workflows, broadcast technology, and live event production, coupled with a proven track record of managing complex, high-value customer relationships. 

Key Responsibilities 

• Client Relationship Management 

-          Serve as the trusted advisor and primary contact for senior stakeholders across major Sports and Broadcast organizations. 

-          Develop deep client understanding to proactively identify needs, trends, and growth opportunities. 

-          Conduct regular executive business reviews and account health check-ins. 

• Account Strategy & Retention 

-          Own the strategic roadmap for each account, ensuring alignment with the client’s business goals and LiveU’s value proposition. 

-          Drive renewals, upsells, and cross-sell initiatives in collaboration with the Solutions Engineering and Sales teams. 

-          Anticipate churn risks and develop mitigation plans in coordination with support, operations, and product teams. 

• Project & Service Oversight 

-          Coordinate delivery of new deployments, event support, and ongoing service needs, ensuring SLAs and client expectations are met. 

-          Lead handoff and alignment with technical support, customer success, and event operations for high-visibility productions. 

• Internal Advocacy & Collaboration 

-          Act as the voice of the customer internally, championing product enhancements and service improvements. 

-          Collaborate with Product, Marketing, and Engineering teams to align on customer feedback and innovation opportunities. 

-          Partner with Finance and Legal for contract renewals, pricing discussions, and compliance matters. 

Job Requirements: 

• 7 to 10+ years of experience in Account Management, preferably in broadcast, live video, SaaS, or Sports industries 
• Proven success managing enterprise or Tier 1 clients, with measurable growth and retention outcomes 
• Proven ability to build, grow, and maintain long-term relationships with enterprise customers 
• Skilled in developing strategic account plans, upsell/renewal strategies, and client-specific success frameworks 
• Strong client-facing communication skills with the ability to present at executive levels (C-level, VP) 
• Solid understanding of IP-based video workflows, live broadcasting, bonded cellular technology, or related fields 
• Ability to understand and translate technical features into business value propositions 
• Track record of meeting or exceeding revenue targets, renewals, and expansion KPIs 
• Ability to lead cross-department collaboration between Sales, Support, Engineering, and Operations 
• Excellent verbal and written communication skills; comfortable with executive briefings and reporting 
• Willingness to travel (25–50%) to meet clients, attend events, and support key deployments 
• Bachelor's degree in Business, Communications, Technology, or a related field (Master’s or MBA is a plus)