Our team is committed to enhancing physician and patient quality of life through Elation, a SaaS cloud-based platform. Since inception, we’ve been focused on building a delightful world-class experience that empowers physicians to deliver phenomenal care to patients.
The Sr. Manager/ Director of Sales Training & Enablement will own the vision,design, and delivery of all sales training programs that elevate the effectiveness of our sales organization. This role is responsible for ensuring that every sales professional—from new hire to top performer—has the sales skills, product knowledge, and go-to-market messaging required to succeed in a dynamic and competitive marketplace. The Sr. Manager/ Director will partner closely with senior sales leadership, product, marketing, and operations to align enablement programs with company growth priorities.
The ideal candidate is a seasoned leader who has successfully built and scaled sales training programs, with the ability to translate complex business strategies into practical, actionable, and engaging learning experiences that drive measurable results.
Key Responsibilities
Strategic Ownership & Program Development
- Design, build, and deliver the full scope of sales training programs across onboarding, foundational skill building, advanced sales skills and leadership coaching.
- Ensure programs explicitly emphasize core sales competencies: discovery, objection handling, competitive differentiation, negotiation, closing, and value based selling.
- Design processes and content that enable the sales organization to quickly absorb, internalize, and confidently position new products and features in line with the company’s rapid release posture. Ensure reps are always equipped to confidently message, demo, and sell the latest capabilities.
- Ensure all training aligns to company objectives, sales methodology, product positioning, and go-to-market priorities.
Onboarding & Ramp Acceleration
- Own the design and execution of a world-class onboarding program that accelerates new hire productivity.
- Establish clear benchmarks, ramp KPIs, and feedback loops to continuously improve time-to-productivity for new hires.
- Ensure onboarding balances product/market knowledge with sales skills training to create confident, customer ready reps.
Ongoing Development & Coaching
- Lead a structured curriculum of ongoing sales training, workshops, certifications, and peer learning.
- Build frameworks for sales leaders to coach, mentor, and develop their teams.
Partner with Sales Directors and VP of Sales to ensure consistent coaching practices across the organization.
Measurement & Optimization
- Define KPIs and reporting to measure the impact of training and enablement on pipeline conversion, sales performance, and rep productivity.
- Use performance data and sales leader feedback to continually refine content and programs, ensuring continuous optimization.
Cross-Functional Leadership
- Act as the connective tissue between sales, marketing, product, and operations, ensuring the sales team is armed with the latest messaging, tools, and processes.
- Partner with BST to embed training within CRM workflows, analytics, and automation.
- Contribute to broader company initiatives around talent development, culture, and leadership excellence.
Content & Systems Management
- Build and maintain a comprehensive Sales Portal that serves as the single source of truth for playbooks, competitive intelligence, product updates, and digital learning resources.
- Establish a content governance process to keep all materials current and consistent with evolving product capabilities, market dynamics, and sales strategies.
- Regularly gather feedback from sales leaders and reps to refine portal usability, training content, and resource accessibility.
- Manage the Learning Management System (LMS) or equivalent platforms for sales training delivery, tracking, and reporting.
Qualifications
- 8–10+ years of experience in sales training, enablement, or a related leadership role, preferably in SaaS or healthcare technology.
- Proven success in building and scaling sales training programs that drive measurable improvements in sales performance.
- Strong leadership and people management skills; ability to influence and collaborate across all levels of the organization.
- Excellent facilitation, coaching, and communication abilities.
- Experience integrating training programs with sales technology stacks (CRM, LMS, sales engagement tools).
- Data-driven mindset with a track record of using analytics to improve programs.
Salary: $120,000 - 140,000 USD + variable compensation
Elation welcomes individuals from all backgrounds and walks of life. Elation is proud to be an Equal Opportunity Employer and is dedicated to creating and maintaining a diverse and inclusive work environment.
We are committed to equal opportunity for all employees and applicants, and value individuals with diverse perspectives including, but not limited to: race, color, religion, sex, sexual orientation, socioeconomic status, age, gender identity or gender expression, national origin, disability or veteran status.
Elation also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. We firmly believe a strong culture that supports a diverse and inclusive workforce allows us to achieve Elation’s mission of helping independent primary care thrive.