About the Client Our client is a fast-growing nationwide real estate investment company specializing in providing quick, cash-based solutions to distressed property owners. They operate in over 50 active markets, offering exclusive access to investment properties and closing deals rapidly with a customer-first approach. Founded recently, they combine innovation and expertise to solve real estate challenges with speed, transparency, and care.
Why does this role exist? This role is critical to building and scaling a high-performing Sales Development Representative (SDR) team focused on converting outbound real estate leads into booked appointments. The company is seeking a skilled trainer and coach to design repeatable outbound sales processes, empower SDRs with effective scripts and objection handling techniques, and drive continuous improvement through data-driven coaching. Hiring this position supports the company’s mission to accelerate deal flow and maintain exceptional team performance in a fast-paced, high-volume environment.
The Impact you’ll make
Outbound Sales Process Development
Build and refine repeatable outbound calling processes including scripts, talk tracks, and objection handling frameworks.
Develop an objection library and call frameworks to improve call quality and conversions.
Team Coaching & Enablement
Conduct live call coaching, side-by-side call sessions, and daily team huddles to upskill SDRs.
Deliver actionable feedback through QA scorecards and establish feedback loops.
Performance Analysis & CRM Management
Analyze call metrics to identify trends and opportunities for improving conversion rates from connects to appointments.
Ensure CRM hygiene by setting up standards and monitoring data quality.
Training Program & Playbook Creation
Create a simple but effective playbook covering day-1 onboarding, 2-week ramp-up, and ongoing weekly cadence for continuous development.
Support onboarding new SDRs and scaling the team efficiently.
Cross-functional Collaboration
Work closely with customer success managers and leadership to align training with client goals and expectations.
