Senior Marketing Specialist, Direct Sales
HelloFreshS'more about the team
HelloFresh is seeking a dynamic and driven Senior Marketing Specialist to lead our door-to-door and events-based sales initiatives. This role offers an incredible opportunity for a passionate marketer to make a significant impact on HelloFresh’s growth in Canada.
We are looking for an operator with a strong bias to action who loves using data to solve problems. Reporting to the Growth Marketing Manager, you will play a key role in driving customer acquisition, managing relationships with agency partners, and ensuring seamless execution of our field marketing campaigns. If you’re ready to hit the ground running and thrive in a fast-paced, collaborative environment, we’d love to hear from you.
Lettuce share what this role will be responsible for
- Lead the execution of Direct Sales campaigns for HelloFresh and Factor Canada.
- Own the relationship with external sales agencies and partners, acting as the primary contact for training, performance management, compliance, and operational support.
- Develop and optimize training materials, sales collateral, and incentive programs to support frontline teams in achieving targets.
- Monitor and optimize sales performance through data reporting and insights. Build and manage a testing pipeline for messaging, offers, sales tactics, and regional rollouts to improve efficiency and core KPIs.
- Leverage AI and generative AI tools to streamline workflows, automate processes, and unlock efficiencies in campaign execution.
- Spend regular time in-field with sales teams to observe execution, provide training, gather feedback, and ensure strong alignment between strategy and frontline delivery.
- Manage critical channel operations including voucher creation, campaign setup, cost reporting, invoicing, and partner compliance reviews.
- Support the month-end finance process including invoice approval, cost tracking, and variance analysis.
- Contribute to the Direct Sales channel growth strategy by identifying opportunities to expand reach in specific audience segments and geographic regions.
- Lead ad hoc campaigns and cross-channel initiatives in the Direct Sales channel, including strategy development, planning, execution, budgeting, and post-campaign analysis.
- All other duties, as assigned
Sound a-peeling? Here's what we're looking for
- 3+ years of experience in growth or performance marketing, sales channel management, or a related/relevant field.
- Experience managing sales teams or acquisition-focused programs with measurable KPIs.
- Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions, tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance.
- A deep understanding of customer needs and approach problems with empathy, driving improvements in the customer experience.
- Skilled in vendor/partner relationship management, ideally with marketing or direct sales agencies.
- An ownership mindset, proactively identifying challenges and opportunities in your work and driving solutions without waiting for direction.
- Strong presentation skills and the ability to connect with diverse audiences, from small groups to large gatherings.
- You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure
- Willingness to travel up to ~20% of the time across Canada to support agency partners, visit field teams, and attend events.
- Bilingual (French) is a plus.
Let’s cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.