Sr. Analyst, Sales Research

Job Posting Title:

Sr. Analyst, Sales Research

Req ID:

10128796

Job Description:

BUILD SOMETHING BIGGER THAN YOURSELF 

  

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?: 

The Sales Research team plays a central role in supporting TWDC’s commercial strategy by delivering data-driven insights, market intelligence, and consumer understanding that strengthen sales narratives and maximize value for advertisers. By combining advanced analytical capabilities, robust research methodologies, and cross-functional collaboration, the team unlocks opportunities across platforms including streaming, linear TV, digital, and events.

The person in this role will lead ad hoc research projects and deliver both quantitative and qualitative analyses that inform strategic decisions and generate actionable insights for internal stakeholders and commercial clients.

The Sr. Analyst, Revenue Research will be responsible for: 

• Leverage qualitative and quantitative data to position TWDC platforms as premium, revenue-generating media environments, strengthening commercial narratives with robust insights.
• Lead ad hoc research initiatives in partnership with external vendors, ensuring methodological rigor, timely delivery, and business alignment.
• Translate data into clear storylines and develop strategic presentations for internal and external audiences.
• Monitor, analyze, and synthesize multiple data sources (e.g., GWI, Comscore, Kantar, social listening, custom research) to identify trends that enhance TWDC’s value proposition.
• Represent the research team in internal and client-facing meetings, contributing to measurement-based solutions tailored to advertisers’ needs.
• Design and deliver custom studies (quantitative and qualitative), with emphasis on campaign effectiveness, brand perception, audience segmentation, and creative testing.
• Oversee research projects with external vendors, aligning on methodology, audience definitions, timelines, and deliverables.

What we need from you to be part of this story:

• 3-4+ years of experience in similares roles.
• Advanced level of English. Intermediate level of Spanish (plus)
• Strategic, data-driven presentations tailored for stakeholders and clients.
• Storytelling insights that translate data into clear business value.
• Audience affinity and segmentation profiles using tools such as TGI, GWI, Kantar, and Comscore.
• Custom reports focused on campaign measurement (Brand Lift, MMM, Attention Metrics, creative testing).
• Ad hoc insights supporting commercial pitches, planning processes, and post-campaign reviews.
• Proven ability to identify, test, and adopt new research tools, data sources, and methodologies.
• Strong collaboration and communication skills with cross-functional teams and commercial stakeholders.
• Experience translating client business objectives into research frameworks.
• Advanced ability to interpret data and deliver actionable recommendations.
• Excellent interpersonal and presentation skills, with persuasive storytelling and visualization expertise.
• Proficiency with media/audience research tools (TGI, GWI, Kantar IBOPE, Comscore).
• Familiarity with campaign measurement solutions (Brand Lift, Attention Metrics, MMM, creative testing).
• Strong knowledge of digital and streaming performance metrics.
• Ability to manage multiple projects in a fast-paced environment.

Additional Information: 

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

Job Posting Segment:

LATAM DTC

Job Posting Primary Business:

LATAM DTC - Revenue Research

Primary Job Posting Category:

Market Research/Intelligence

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Sao Paulo, Brazil

Alternate City, State, Region, Postal Code:

Date Posted:

2025-09-17