Vice President, Head of Sales - China B2B eCommerce
The LEGO GroupJob Description
The LEGO® Group is looking to hire a Sales Vice President to lead the B2B e-commerce channel and build a sustainable channel strategy including a clear proposition and roadmap towards 2030.
The Sales VP for E-commerce will have the opportunity to expand the LEGO® Group’s impact on both children and adults in China, playing a meaningful role in bringing superb consumer experience to our online shoppers & members in China which inspire millions of people with strengthened brand love!
Play your part in our team succeeding!
Our E-commerce Channel Team is set to ignite brand experience with great product availability in China with a dynamic focus on offering the relevant shopper and member engagement journey through strategic partnership with key ecommerce platforms and players.
This position plays a key role in securing that the LEGO® Group continues to be a leading toy brand by developing strategic direction and actionable plans for the e-com channel while ensuring good integration into the holistic company plans.
This position sits on the China Leadership Team (CNLT) and reports directly to China Market Group Head, with a broader leadership responsibility of empowering and inspiring the full China organization, as well as a shared responsibility for the overall China commercial strategy.
Core Responsibilities:
Define the overall B2B e-commerce channel strategy including a clear channel proposition and roadmap in alignment with company growth strategy.
Lead and manage retail partners for B2B e-commerce channel, ensuring aligned business plans, sales targets, and brand standards.
Establish clear commercial frameworks, KPIs, and performance management systems for all B2B e-com partners.
Drive cross-functional alignment and collaboration to scale best practices across e-commerce customers which offers halo effect of offline traffic growth as well
Drive initiatives to elevate shopper experience across online platforms / stores, focusing on storytelling, digital engagement, and brand immersion.
Enable insight-led decision-making by translating performance data and shopper trends into actionable strategies to optimize online store traffic, conversion, and channel growth.
Champion the integration of emerging digital solutions to enrich consumer engagement experience and operational efficiency.
Play a broad leadership role in the leadership team and build a strong and collaborative work environment.
Do you have what it takes?
Depth of experience in sales or retail leadership roles, with a proven track record in managing e-commerce channels in China (JD, Tmall)
Experience in consumer goods, toys, lifestyle, or experiential retail environments is desirable.
Proven record of developing and implementing a powerful sales strategy in a global branded business organization.
Strong commercial acumen with a result-oriented mindset.
Solid background in account management, retail operations, and consumer experience engagement.
Demonstrated ability to lead and mobilize sizable cross-functional teams and build strategic partnerships in a highly matrix organization.
High digital fluency and familiarity with retail technologies, data platforms, CRM tools, and shopper analytics.
Excellent communication, negotiation, and stakeholder management skills.
Strong commitment to talent development and pipeline buildup.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.